play. discover. be amazed.
Barbie™ The Dreamhouse Experience™ is an interactive installation bringing the iconic Barbie® Dreamhouse® toy to real life. For the first time ever, fans of all ages will be able to literally step inside her world and discover the many rooms and living areas with Barbie™ The Dreamhouse Experience™.
This year, Barbie is inviting fans into her world to explore what they’ve only played with in doll size, Barbie’s life-sized Dreamhouses will provide fans a new way to interact and engage with the Barbie brand while providing a memorable experience. ~Lori Pantel, vice president, global marketing for Barbie, Mattel
The Barbie® Dreamhouse®
With more than seven different rooms and living areas the Dreamhouse® reveals unprecedented insights into interior and lifestyle of the world’s most famous doll. In each room, guests will be delighted by surprises and interactive stations related to the room such as a cupcake island at Barbie’s kitchen where guests can customize a digital cupcake or the chance to digitally ‘try on’ fashions from Barbie’s dream closet! The Dreamhouse also includes more than 350 Barbie dolls and other memorabilia.
Barbie® Entertainment-World, Boutique & Café
After discovering the living areas of the Dreamhouse® the spectacular Barbie Entertainment World invites visitors to immerse and play. Among other things the Entertainment World offers styling and make-up areas, a Barbie Runway and a Popstar Stage for fans of all ages. Visitors also can purchase the exclusive Barbie Dreamhouse Doll and favorite doll accessories onsite at the Barbie™ Dreamhouse™ boutique or grab a bite at the Barbie™ Dreamhouse™ Café.
Radio Frequency Identification (RFID)
By using RFID – Radio Frequency Identification – technology visitors are given the opportunity to enjoying a personalized tour through the Dreamhouse®. Upon check-in, guests will be given their own RFID wristband which functions as a personal key to all interactive stations throughout the experience. This all-new, state of the art technology, offers a completely new visitor experience for the whole family.
We’ve paid incredible attention to detail and created a completely interactive experience by using the latest technology to personalize each fan’s visit to the Dreamhouse. Together with our partner Mattel, we built a first of its kind experience for Barbie fans around the world. ~Christoph Rahofer, president and CEO of EMS Entertainment