All-new EMS Entertainment Center opens at Mall of America, Bloomington, Minn.

Barbie™ The Dreamhouse Experience™ is coming to Mall of America®. The larger-than-life interactive Barbie™ Dreamhouseexperience is set to open its doors in early spring 2014 as part of a new 65,000-square-foot EMS Entertainment Center located on level 3 in the Southeast corner of the Mall that will feature three spaces for rotating exhibits. 

We believe that Mall of America is the perfect location for our  interactive entertainment brands. Barbie™ The Dreamhouse Experience™ will be the first interactive exhibition to open at the new EMS Entertainment Center. ~Christoph Rahofer, president and CEO of EMS Entertainment

Barbie® The Dreamhouse Experience™ to open first

Barbie™ The Dreamhouse Experience™

The 30,000-square-foot Barbie™ Dreamhouse interactive experience will consist of a life-sized house, complete with her iconic pink elevators and endless closet displaying outfits from some of her 130+ inspirational careers. Designed with more than 20 pounds of glitter and 100 gallons of her signature pink paint, the Barbie™ Dreamhouse™ showcases 350 Barbie® collector dolls on display as well as Barbie® doll’s best friends, family and pets in unexpected ways with animation, photography and interactive games.

“To have such an iconic piece of history be part of Mall of America is absolutely thrilling,” says Maureen Bausch, Executive Vice President of Business Development at Mall of America. “Our goal is to constantly bring new excitement and happiness to our guests, and Barbie The Dreamhouse Experience will do just that and more.”

Additionally, fans can purchase Barbie® dolls and items onsite at the Barbie™ Dreamhouse™ boutique including the exclusive Barbie® Dreamhouse® Doll only available at the Dreamhouse Experience™.

Get more information at Tickets for this one-of-a-kind experience are on sale at

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