I have dedicated a lot of time developing new interfaces for our audiences to understand, digest and emerge into the content we are engaging them into. Augmented and virtual reality and lately “mixed reality” have become the NEXT BIG THING in emotional content engagement and that is where EMS positions itself. We are adding AR/VR to our current traveling exhibitions and experiences and we have developed our own proprietary format called VR ADVENTURES™. On a very small surface of less than 1,000 sqft every museum, theme park, shopping mall, arena or festival is able to monetize this incredible new technology. Give it a try.